Your show. Our crew.An unfair advantage.
soXal produces live events, supplies the goods, and consults on the hard calls — powered by a proprietary AI stack that makes every show smarter, leaner, and greener than the last.
what we do
An entertainment company — not a software vendor.
soXal produces live events, supplies the goods, and consults on the calls that make or break a show. The technology is how we deliver — not what we sell.
produce
We produce your event
Advance to strike — music, corporate, and brand activations, run by working crew who have done it a thousand times.
start a projectconsult
We sweat the hard calls
Pricing, dispatch operations, sustainability, bid strategy — book the brain that has seen the room from every angle.
book a consultpackages
We package what works
Turnkey event formats you can run again and again — the play that worked last time, ready for the next one.
see packagesthe unfair advantage
We run on an AI stack no other shop has.
Every soXal job is powered by a proprietary live-event intelligence platform. It reads the whole archive, prices the bid, routes the crew, and tracks the footprint — so the work comes back smarter, leaner, and greener than the last.
AI TD
the brain that reads every show
Ask anything about your shows, venues, gear, and crew. AI TD reads your whole archive — advances, riders, gear sheets, post-mortems — and answers with citations, never silent guesses.
BidSmith
RFP in, draft bid out
Drop an RFP and get a labor-and-gear bid back in about a minute — CBA-aware, caveats flagged, ready to send. The fastest path from a request to a defensible number.
Dispatch
any crew. any show.
Crew-routing for a union local, vendor bench, or freelance pool. One ranked, fair queue; every offer logged. Three views — one for crew, one for the dispatcher, one for the client.
xHand
your private records · extra hands on tax day
Your work life, organized and private: pay stubs, call sheets, W-2s, and receipts — with OT and tax tracking across every employer. Never shared with any org.
The platform is built and operated by Wavemist. soXal puts it to work for your show.
enterprise & partnerships
The platform behind our shows can power yours.
Our shows run on a proprietary live-event intelligence platform. Operators, venues, and producers working at scale can license it or partner with us. No pitch deck — just a conversation.
common questions
Quick answers.
The questions producers, TMs, stewards, and crew ask before they sign up.
What is soXal?↓
soXal is an entertainment goods & services company — we produce live events, supply the goods, and consult on the hard calls. What sets us apart: every job runs on a proprietary AI stack that prices bids, routes crew, and tracks a show’s footprint — so your event comes back smarter, leaner, and greener than the last.
What does TD stand for?↓
TD stands for Technical Director — the live-production role that runs the show, coordinates departments, and makes the call when it counts. AI TD is that role, rebuilt as an AI.
What is Dispatch?↓
Dispatch is the crew-routing tool AI TD runs when your show needs hands on stage. One system for freelance pools, vendor benches, and union locals. Three views — one for crew, one for the dispatcher, one for the client. Built by someone who answers the phone when the call comes in. Currently in private build; access is by invitation. Request a walkthrough.
Is soXal available to use?↓
You can talk to AI TD right now via the public demo. Full org-tier onboarding (your own data, your own corpus, your own dispatch board) is in private beta. Request access — orgs are onboarded in small batches.
Is my data private with soXal?↓
Yes. Org data is row-level-secured in Postgres — only members of your org can read it. Personal documents in the xHand module are user-scoped and never shared with the org or used to train any AI model. Anonymized industry aggregates are opt-in and only expose sums and patterns — never individual shows, tours, or vendors. Full posture at /security.
let’s chat
Let’s optimize your next show.
Tell us about your show — we’ll bring the crew, the goods, and an AI edge no other shop can match. We take on a limited number of projects at a time, so every one gets real attention.